Summary

The arctile touches upon nonalcoholic drinks and mineral water market: production dynamics the structure of assortiments stucture of costof production, priceing export and import tendencies, the number of enterprises. It is noticed that leader companies use natural materials to prepare nonalcohol drinks. Because of that in the cost price of production 70%  are expenses on  materials, and mineral waters unique by their medical features.

Nonalcohol drink and mineral water export is 4,1-5,8 of whole export in Georgia.

Nonalcoholic drinks and mineral water consumption has tendencies of growth due to use of tourist industry;                      

60-63% by is occupied coca cola and pepsy production 40% − lemonade.

Article examines all age group consumers results inquiry,  outhors also discuss nonalcoholic drinks and mineral water market delepment.

Main words: nonalcohlocic drinks and mineral water , production, cost-price, consumption, strategic tendenciec.

consumerts soures:

1)interational managmet, G.Shubladze      and others        Tbilisi 2012. P128-163(in goerigian)

2)international management, G.Shubladze and other Tbilisi 2012 p142-162( in Georgian)

3) bases of marketing,P Cotler  G.Amstorng (14issue )

Transleited form engalnd. Tbilisi 2015 page 292- 325(in georginan)

4)M.Topchishivli nonalcoholic drinks and  mineral drinks and business development and statesing in (Gin Georgian))  Tbilisi  2016 avtoreperat

5)www radio tavisupleba.ge

6)www geostat.ge